• A proven learning-content creator. A portfolio of documentation, tutorials, courses, or product education that people actually used and learned from - across at least two formats, with written content among them. You understand clarity, structure, and story, and you can prove it.
• A strong writer. You make complex or dry topics genuinely clear and engaging in plain language, with warmth and a point of view. Docs people want to read are your craft.
• A gifted storyteller, across media. You understand hooks, pacing, attention spans, and what makes content memorable - sometimes shareable, occasionally viral - and you apply that craft to written, video, and interactive work alike. It shows up in a doc’s first sentence as much as a video’s first five seconds.
• A capable short-form video creator. Video is one of your formats - you understand watchability and modern platform sensibilities, and you’re comfortable producing (on or off camera) with AI-assisted workflows.
• A builder and experimenter. You try new formats and ideas, take calculated content risks, glean insights from data and customers, and continually improve - determining the right approach even when the problem is ambiguous.
• Fast to learn a product. You get up to speed quickly and can represent it accurately to newcomers - you don’t need to be a developer, but you make technical things make sense.
• Outcome-minded. You define what success looks like for your work, and you care about real results (deflection, activation, self-serve success, CSAT), not just output.
• A strong thought partner. You share ideas openly, seek other perspectives, and collaborate well across a small, fast team.