ESSENTIAL DUTIES & RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:
Product Strategy & Merchandising
• Develop and execute seasonal, annual, and long-term product strategies and merchandising plans for the Footwear category in North America.
• Create market-relevant, consumer-driven assortments by sport, shopper profile, and distribution channel.
• Identify gaps and opportunities within global merchandising plans and provide recommendations to the global product team to ensure market relevance for North America.
• Partner with global merchandising teams to align category strategies with broader brand objectives.
• Lead the presentation of category strategies, seasonal plans, new technologies, and key product initiatives at sales meetings, launches, and customer events.
• Serve as the category product expert, delivering product training and education to internal and external stakeholders.
Business Planning & Financial Management
• Manage category forecasts, pricing, margins, inventory, and channel mix in partnership with leadership to achieve seasonal and annual profitability targets.
• Own omnichannel demand planning and forecasting for the category.
• Collaborate with global supply chain and regional demand planning teams to ensure inventory levels and product flow support business objectives.
Consumer, Market & Performance Insights
• Conduct ongoing market analysis, including competitor benchmarking, channel assessment, and brand positioning reviews.
• Analyze sell-in and sell-through performance to identify trends, insights, and opportunities that inform category merchandising plans.
• Translate consumer, market, and industry insights into actionable category strategies and assortment recommendations.
Cross-Functional Collaboration
• Partner with Sales teams to identify growth opportunities, develop consumer-relevant selling tools, and deliver seasonal merchandising packages.
• Collaborate with Shopper Marketing teams to enhance the consumer experience across channels and touchpoints.
• Build strong partnerships with Finance, Customer Experience, Credit, Supply Chain, and other key stakeholders to support business performance and operational excellence.
• Work closely with global and regional teams to ensure successful category execution and alignment across functions.