1. Team Leadership & Development
• Lead, coach, and mentor the pharmacy sales team to build capability and enhance performance
• Conduct regular training sessions on product knowledge and merchandising best practices
• Foster a culture of accountability, high performance, and continuous improvement
2. Channel Strategy & Execution
• Develop and implement pharmacy channel strategies aligned with business objectives
• Identify and prioritize pharmacy partners for merchandising and shelf‑rental programs
• Negotiate and manage shelf‑rental agreements with regular follow‑up to ensure compliance
3. Merchandising & Visibility
• Oversee pharmacy selection for merchandising initiatives
• Ensure consistent implementation of shelf‑rental programs in line with brand guidelines
• Monitor in‑store visibility, execution quality, and promotional activities
4. Performance Monitoring & KPIs
• Track and analyze key metrics including:
– Sales growth and revenue performance
– Shelf‑rental ROI and merchandising compliance
– Market penetration and pharmacy engagement
• Deliver regular performance reports with insights and actionable recommendations
• Implement corrective actions where performance gaps are identified
• Develop detailed action plans for all channel activities
• Ensure timely and effective execution of strategies and merchandising programs
• Maintain strong follow‑up systems to ensure accountability
6. Stakeholder Engagement
• Build strong relationships with pharmacy chains, distributors, and key decision-makers
• Serve as the primary point of contact for all pharmacy‑related initiatives
7. Omnichannel Implementation
• Execute omnichannel marketing activities targeting HCPs through:
– Face‑to‑face engagement
– Remote calls
– Email and WhatsApp
– Digital platforms (e.g., HHP)
– Promotional meetings, Lunch & Learns
• Drive increased pharmacist recommendation for assigned brands
• Ensure products are well displayed and merchandised in all pharmacy outlets