Industry Experience:
A minimum of 3-5 years in a customer success or account management role within the Ad Tech industry.
Paid Media Expertise:
Solid understanding of the paid media marketplace, including how decisions are made, how money moves, and the competitive landscape (DSPs, SSPs, data platforms). Candidate doesn’t need to know everything but should know “a sliver of it” and be hungry to expand.
Business & Outcome Focus:
Ability to articulate success through business outcomes and metrics (e.g., revenue growth, usage increase) rather than just relationship management.
Usage-Driven Mindset:
Understanding that renewals are earned through continuous value delivery and driving platform usage, not through a once-a-year conversation.
Technical Aptitude:
Technical understanding of how Ad Tech platforms work. While not a coding role, the candidate must be able to grasp technical concepts to be a credible partner to clients and internal teams.
Attitude & Hunger:
“Be hungry. Attitude is most important. Attitude and talent.” — strong desire to learn, grow, and take ownership. Proactive, startup mentality.
Career Commitment:
Preference for candidates who have demonstrated commitment by staying with a previous company for at least two years, showing they can deeply learn a technology.