Lead the OU Creative Contents Community and serve as CCTM Content Lead, owning Coca-Cola TM’s end-to-end creative strategy and content development for Japan.
About the role
This role sets the vision, governance, process, and standards for all creative content across the organization, ensuring consistent, high-quality, and culturally relevant content, experiences, and engagements.
Requirements
You will unify internal teams, agency partners, and cross-functional stakeholders into a single, high-performing Creative Contents Community that strengthens Coca-Cola’s brand equity and brand love, while driving habit building, W+ recruitment, and commercial impact.
Key Responsibilities
Creative Contents Community Leadership
•
Lead and orchestrate the entire Creative Contents Community across JSK, acting as the single point of leadership for creative content excellence, alignment, and capability building
•
Establish and own creative content vision, operating model, governance, processes, and standards to ensure consistency, quality, and efficiency across all touchpoints
•
Serve as the CCTM Content Lead, with ultimate accountability for all CCTM content strategy, development, and delivery across channels and experiences
•
Build a culture of collaboration, innovation, and creative excellence across internal teams, agencies, and external partners
•
Build digital/marketing tech capability to generate tech enabled contents (e.g. AI generated contents) for broader and customized target
Creative Strategy & Content Excellence
•
Author the overall TM Creative and Content Strategy, ensuring strong alignment with business objectives, brand priorities, and global platforms
•
Drive the development of best-in-class creative briefs across all pillars, ensuring clarity of insight, idea, role of content, and success metrics
•
Ensure delivery of high-quality, insight-led content ecosystems, going beyond film to include digital-first, experience-led, and community-driven platforms
•
Champion innovation in both what content is created and how it is created, leveraging data, technology, and new creative models
Consumer Insight, Data & Innovation
•
Lead internal and agency teams in identifying deep consumer, cultural, and behavioral insights and translating them into compelling creative and communication strategies
•
Drive the creation of experience- and digital-based ecosystems that collect, enrich, and activate 1PD, enabling long-term consumer relationships
•
Identify and implement innovative ways to measure creative effectiveness, linking brand impact to behavioral and commercial outcomes
Agency & Partner Leadership
•
Lead agency briefings and manage senior-level partnerships, building Japan and South Korea’s strongest, most collaborative creative ecosystem
•
Ensure agencies operate as true extensions of the Creative Contents Community, consistently raising the creative bar and inspiring the broader System
•
Collaborate with Global teams to adapt and elevate global platforms through strong JSK insights, delivering locally resonant communication that drives both Brand Love and Brand Value
Cultural Leadership & Ecosystem Building
•
Lead the development of sustainable, ownable, long-term engagement platforms that drive efficient reach, recruitment, and frequency
•
Collaborate with internal and external partners (e.g., Music, Fashion, Artists, Culture Makers) to embed Coca-Cola deeply and authentically into culture, strengthening leadership and relevance
People, Governance & Resource Management
•
Lead, coach, and develop the next generation of creative leaders within the JSK Creative Team and broader Creative Contents Community (11 Team members)
•
Own performance evaluation, capability building, and career development for the JSK Creative Team
•
Hold ultimate responsibility for DME allocation related to content creation and agency fees, ensuring efficiency, effectiveness, and ROI
Skills:
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
September 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.