Marketing at SpruceID plays a strategic role in that work: helping define the category, translate complex technical and policy shifts into clear narratives, and make every customer, partner, and government conversation easier.
SpruceID is hiring a Senior GTM Marketing Manager to help turn our strategy into the assets, campaigns, customer intelligence, and AI-enabled marketing systems that move complex public-sector sales conversations forward.
This is a high-leverage generalist role. You will work across positioning, content, web copy, sales collateral, account-specific narratives, campaigns, events, technical writing, video and explainer content, and marketing operations. The work is broad by design: we need someone who can understand the strategy, identify what needs to exist, and create the first useful version.
You will work directly with the Head of Marketing and closely with sales, delivery, and executive leadership. Much of the work will sit at the intersection of marketing, GTM strategy, customer intelligence, and sales enablement. One week you may be turning a state account plan into a briefing and outreach package; the next you may be rewriting a landing page, producing a whitepaper, packaging a demo, building an event campaign, or creating a repeatable AI workflow that makes future work faster.
Marketing at SpruceID is not measured like a simple PLG SaaS funnel. Our market is relationship-led, event-heavy, long-cycle, and highly dependent on trust. The job of marketing is to make every important conversation easier: by building credibility, sharpening the story, producing reusable assets, supporting events that create real meetings, and helping the team understand where the strongest opportunities are.
This role is ideal for someone who wants to help define what modern marketing looks like in the age of AI: more technical, more strategic, more cross-functional, and more directly useful to revenue.