Technical ability and skills:
Keeps up to date with factors influencing the pharma and biotech sectors (including M&A activity, pharma corporate innovation strategy and the various industry head- and tail-winds).
Engages in industry “scanning” and maintains a strong current knowledge of industry opportunities and developments and our clients’ operating environment. Aware of new and important product launches, pivotal clinical studies, new guidance, legislation and policies of relevance.
Has a strong working knowledge of the science covering our clients’ areas of focus (tailored to the client account that a person is working on).
Has an ongoing commitment to deepening and expanding knowledge in modalities, modes of action, epidemiology, clinical trial design and anything else that may be relevant to strategic planning and advice, both from the point of view of the client and their competitor environment.
Understands the role of strategy in reference to client goals and objectives.
Beginning to understand theoretical approaches and models used in strategy and communications consulting and starting to apply these to a client challenge.
Marketing and communications:
Understands the fundamental principles of healthcare marketing and communications. Demonstrates a strong capability in public relations, medical education or scientific communications
Understands means of evaluation and KPIs across communications channels.