What you’ll own, examples:
1. Analytics and the weekly scorecard. Stand up the measurement layer we do not have. Pull LinkedIn, web and content data into one dashboard. Replace “please like this post” with numbers, and tell us every week what is actually working.
1. Sales materials automation. Help kill manual deck-building and sales materials. Build the tooling, templates and reusable components that turn a client scope into a near-final materials, so we stop hand-swapping logos in Figma across forty messages.
3. SEO and GEO. Own on-page SEO and AI-search optimisation for our site. Build long-form guide pages that work as search, ad landing and credibility all at once. Track traffic, sources and conversion, which today are invisible.
4. Content operations. Automate how content gets drafted, formatted, scheduled and distributed across LinkedIn and the website. Build the engine that turns one guide into a week of posts, and remove the handoffs that slow publishing down.
5. Research and signal monitoring. Build a radar for regulatory changes, competitor moves and viral posts worth reacting to, so the signals surface without anyone scrolling. Enrich target accounts automatically.
6. Lead enrichment. Build one clean, enriched lead flow into the pipeline, and connect marketing engagement to a lightweight CRM view so leads get chased, not lost.