Your Role: US Brand Manager, Dairy Feed Additives
As the US Brand Manager for our Dairy Feed Additives portfolio, you will hold a pivotal position at the intersection of market leadership and sustainability. The primary focus of this role will be steering the strategy for Rumensin, the long-standing market leader in dairy efficiency, to maintain and grow its significant market share.
Concurrently, you will dedicate a portion of your focus to fostering customer retention and recruitment for Bovaer, a cornerstone of our sustainability efforts, by creating and implementing targeted marketing strategies for key audiences including farms, nutritionists, and feed mills. Additionally, you will maintain a close connection with our global sustainability team to ensure strategic alignment and business continuity.
In this role, you will own the marketing activation for Rumensin and Bovaer, partnering closely with commercial teams, external agencies, and cross-functional teams. You will have the unique opportunity to focus on two critical brands, making a direct and significant impact on Elanco’s mission and the profitability of the US Dairy business.