Build and run the creative engine. Hire and lead a pod of creative strategists and performance editors. Set the concept volume, the testing cadence, and the standard. Own the pipeline from insight → brief → shoot/edit → launch → read → iterate. You are accountable for throughput and for what the work does to blended CAC.
Decide what we make and why. Translate performance data and customer research into creative frameworks — angles, hooks, formats, and segmented lanes across our product line. You should be able to look at a week of results and say what to make next, and defend it.
Own the creative testing system. Structured hypotheses, clean reads, real learning loops. We want a library of what works and why, not a folder of ads. You’ll partner closely with growth on measurement and with our data team on the numbers behind it.
Direct creator and UGC output. Write the briefs. Set the formats. Make sure what comes back from creators is built to perform, not just built to look nice. Own content acquisition strategy end to end.
Set the visual and tonal guardrails. Energy, pacing, tone, what feels undeniably Everyday Dose — and what converts without eroding trust. We are not chasing trends. We’re defining a lane.
Work across the company. Product on launches and positioning. Retail on adaptation. CX on mining what customers actually say. Growth on where the money goes.
What success looks like in 90 days
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A functioning creative pod with a clear operating cadence
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A step change in concept volume and iteration velocity
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Improved blended CAC attributable to creative, not just to spend
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A documented point of view on what works for our customer, backed by tests
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A team that thinks in hypotheses, not in trends