Key responsibilities:
Leads the building, development and delivery of strategic omni-channel marketing plans
Continually monitors current marketing trends, new technology solutions and competitive strategies – and then translates them into new marketing ideas for clients
Shows a strong understanding of differences in marketing to customers in different verticals and environments
Develops trusted, long-term relationships with key client contacts and executives
Ensures meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinking
Manages team members to deliver strategy projects correctly and on-time
Collaborates and develops relationships with internal teams (account management, operations, creative, analytics etc.) and partner agencies to understand the feasibility of cross-channel recommendations/ plans
Identifies key data points and measurements to show the impact of our approach and strategy on the client’s business