· Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
· Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
· Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
· Input to the country OP plan
· Interface with WWT to gain support
· Prepare report for global & country level internal communication
Organization Effectiveness and People Development
· Assist the Marketing Lead to develop effective team structure to support the growth of business
· Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position and performance standard for the major market programs
· For the portfolio lead, develop subordinates through coaching and training programs
· Lead team in the portfolio (or big strategic brand) budget planning and control
· Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and P&L
POSITION RESPONSIBILITIES
Lead portfolio or big strategic brand strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs Interface with WWT to gain support on relevant TA or brand For the big strategic brand marketing manager Promo Meetings: Manage compliance review of materials Develop promotional meetings strategy (with senior marketing manager or RTAL)
s Validate brand-specific messages, design training (w/medical, regulatory)
s Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead, GCO , senior marketing manager or RTAL) Long-range forecasting (with BU Lead, senior marketing manager or RTAL) Revenue adjustments, as needed (with BU Lead, senior marketing manager or RTAL) Develop TA life cycle management strategy with senior marketing manager or RTAL and WWT
s Develop effective structure with senior marketing manager or RTAL and BU Head.
s Develop MKT team competency with senior marketing manager or RTAL