* Build trusted relationships with stakeholders and collaborate on intake, self-service offers, campaigns, and performance.
* Set each stakeholder’s FY plan and KPI targets, using judgment on what’s realistic given their business context, and adjust that plan in monthly reviews.
* Lead quarterly business reviews with stakeholders — reading the room, negotiating priorities, and making the call on what to prioritize.
* Decide which cross-regional process or standardization initiatives are worth pursuing each half, and build the buy-in to land them across AMER/EMEA.
* Bring forward-looking recommendations to business reviews — synthesizing signals into a point of view.
Demand & Audience Generation
* Execute demand generation campaigns end-to-end — deciding when to refresh, escalate, or retire a campaign, and advising stakeholders on the right channel and approach based on program context beyond dashboards.
* Align send calendar, suppressions, and sequencing directly with stakeholders — weighing whose priority wins this week across competing demands, and executing the resulting plan under time pressure.
* Turn post-send data into actionable observations stakeholders will actually act on, beyond a summary of numbers.
* Own escalation decisions on support eligibility disputes and flag process divergence between AMER and EMEA before it becomes a bigger problem.
Email Production & Self-Service Offering
* Direct AI tools to accelerate email production — drafting, QA, and build support — but own final execution: what ships, what gets held, and what needs a human fix before send.
* Drive adoption and success of our Email Self-Service offering for Field Marketing — spanning enablement, support, performance analytics, and joint growth strategies.
* Assess whether a new email project request (e.g. email journeys) clears the eligibility bar (audience size, content availability, business case), then execute the build against a live send calendar.
* Understand platform and technology releases and flag which ones matter for owned programs, and push the right issues to business partners.
* Determine whether channel health signals reflect a real problem or an expected side effect, and decide what’s worth escalating vs. monitoring.
* Make the call on compliance edge cases around GDPR/CAN-SPAM/data governance across EMEA sub-regions, where consent rules vary and the automated check won’t catch every nuance.
* Deliver monthly stakeholder insights with root-cause commentary — the analysis behind the number, not the number itself.
* Own reporting accuracy where attribution is ambiguous, and shape the narrative behind business review numbers.