Develop and maintain 18-month rolling forecasts in the company business planning software (Anaplan) at SKU level using statistical models, market intelligence, historical data and promotion plan. Lead the corresponding monthly S&OP meeting (Forecast meeting & Demand Review Meeting) with key stakeholders, ensuring alignment between commercial team, supply chain, marketing and finance. Monitor forecast accuracy and bias, identify root causes of deviations, and implement corrective actions. Collaborate with Sales and Marketing to integrate promotional plans, new product launches, and market trends into the forecast. Partner with Supply Planning to ensure optimal inventory levels, minimize stockouts, and reduce obsolescence. Analyze market data (POS, shipment, distributor inventory, consumer trends) to refine demand assumptions. Support scenario planning for risks, opportunities, and demand volatility. Drive continuous improvement in forecasting tools, processes, and KPIs.