Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
In the Diageo Marketing Operations & MarTech (MOM) team, we establish the tools, capabilities, processes and ways of working that enable Diageo marketers to drive growth and competitive advantage. This includes leading Diageo’s marketing data agenda, internally and externally, sourcing consumer and commercial data, enabling marketers access to trusted data, activate it with confidence and measure impact across media, content, and marketing effectiveness.
The Head of Marketing Data, APAC operates at the heart of the region’s data ecosystem – clarifying regional data needs and availability, sourcing required data both internally and externally, deploying global intelligence products into markets, and turning data into activation and measurement that drives growth.
This is a hands-on role for someone who combines strategic thinking with deep analytical and data expertise — and who is comfortable moving between theory, data, and real-world activation. You will report to regional Marketing Operations & MarTech Director in APAC and align to the global strategy with a dotted line to the central Marketing Data organization within the same Diageo’s Marketing Operations & MarTech (MOM) function.