This is a high-impact, cross-functional role at the intersection of paid acquisition, creative strategy, lifecycle, and conversion optimization. You’ll be responsible for improving CAC, payback, and member growth across the funnel, working closely with agencies, internal teams, and leadership. In your first 6–12 months, success in this role means improving CAC efficiency, increasing lead-to-conversion rates, and launching new creative and channel strategies that drive measurable member growth.