Accountabilities as Portfolio Head
• Drive patient access to medicines in line with global guidance
• Provide inputs to forecasts and monitor budgets & resource allocation to support portfolio goals.
• Track portfolio, brand, and lifecycle performance using internal and external data. Follow market trends to support decision-making. Track portfolio performance on account level.
• Liaise with Regulatory teams to ensure a proper portfolio management in terms of Risk Management Plan fine-tuning/amendments.
• Manage ad hoc requests responding promptly to urgent and routine operational requests.
Lifecycle Management (LCM)
• Build LoE excellence, tracking and preparing brands for LoE with tailored tactics.
• Onboard brands from TAs by coordinating the transition of brands into the Portfolio unit, ensuring seamless transfer and streamlining of assets, budgets, analytics, and engaging key stakeholders for a smooth handover.
• Partner with HQ, Legal, V&A, Supply chain and Finance to ensure proper estimation of patient access decline post LoE; support supply chain
• Identify and apply late LCM activities, implement tactics to sustain patient access to brands.
• Recommend assets to be externalized to reduce maintenance efforts, transferring or retiring assets to streamline operations and reduce costs.
• Promote Rest of Portfolio brands through digital channels, utilizing digital platforms to maintain brand visibility and engagement where required.
• Manage content and channels, regularly updating and optimizing digital assets to maintain compliance and relevance.
• Partner with TA Heads to identify opportunities for synergies and leverage digital promotion assets/plan to support patient access to brands.
Partnerships & Alliances:
• In alignment with HQ identify and evaluate partnership opportunities, proactively scanning for and assessing external collaborations that can enhance patient access.
• Support negotiations and formalizing partnership terms to align with operational objectives set by International.
• Manage & sustain alliances, track performance and compliance of partnerships, overseeing ongoing partnerships to ensure mutual benefit and adapt to evolving needs.
Accountabilities as Execution Excellence Head
Field Excellence (Supports TA and V&A)
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Support the design and operationalization of field performance evaluation plans, Value & Access field metrics, territory structures, and field force sizing in alignment with internal/external benchmarking and continuous workforce planning perspectives (final accountability remains with TA and Value & Access leads)
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Implement balanced territory structures, revise territory maps, conduct rep placement analytics, and generate actionable insights while respecting functional boundaries.
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Recommend optimal field force size and organizational structure to support launch brands and Value & Access expert engagement plans.
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Build ambitious, competitive, motivational and compliant performance evaluation models, reward systems to ensure financial targets are achieved.
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Sets competitive in-field metric KPIs and ensures they`re delivered
Integrated Insights (Supports TA and V&A)
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Deliver integrated metrics and measurements, and business insights to guide decision-making.
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Partner with finance to generate the analytical insights and cross functional consolidation needed for business decisions, including brand performance, market modelling assumptions, and resources-workforce planning optimization.
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Lead market research planning including patient journey mapping, segmentation, and market sizing, medical, payers research, and competitive assessment.
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Conduct deep-dive analyses using internal & external data sources; manage external data acquisition & liaise with external partners based on current/future needs, to enable business and operational insights generation, anticipation of trends for supporting better data-driven TA and Value & Access decisions.
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Map competitive dynamics, industry evolution, healthcare system trends, and digital/technology developments for each TA and Value & Access team.
Data, Analytics & Platforms (Supports TA, V&A, Medical)
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As per HQ/regional/global guidelines, drive standardization including tools/processes/data and maintain a federated, trusted view of business-critical data
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Define business rules for data processing and ensure end‑to‑end data quality across TA, Medical, and Access, including CRM data platforms management.
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Define and maintain data sources, processing and quality for TA, Medical, and Access Global KPI reporting
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Liaise with Integrated Insights to develop dashboards and reporting tailored to functional needs
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Drive change management and ensure proper adoption of technology platforms and assets developed by International
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Enable tech readiness for global execution excellence initiatives (e.g. ICE, IMEx, IpEx, etc.)
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Manage AI products that enhance customer engagement and productivity
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Partner with Capability Building for strengthening technology, digital, AI savviness, skillsets and adoption.
Capability Building (Supports TA, V&A, Medical)
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Assess capability needs across TA, medical and V&A in alignment with International global priorities, including building on outside in perspective of market context/trends in specific domains.
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Deploy and deliver business learning/curriculum programs tailored to country needs.
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Set standards for learning governance, measurement, and effectiveness.
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Execute/deliver global learning experiences and tools, in partnership with functional teams.
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Maintain effective partnerships with external vendors to ensure high‑quality & efficient budget mngt for training local adaptions and/or deployment of globally developed materials/programs/curricula.
Customer Excellence (Supports TA, V&A)
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Identifies opportunities and development of action plans and execution that will increase overall effectiveness and efficiency of the organization
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Ensure content readiness and activation across field technology platforms and channels.
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Responsible for providing data/insights to inform TA decisions or global/above country decisions on product distribution approach and responsible to implementing, updating, reporting in systems
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Validate customer journeys and guide omnichannel excellence.
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Coordinate congress logistics and vendor management.
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Implement frameworks to optimize promotional and access resource deployment.
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Drive implementation of ICE, IPEx, promotional excellence (process, quality of OneBrand plan, KPI, consistency, promotional spend etc) & launch excellence (quality, KPI and continuous improvement).
• Lead and coordinate cross-functional teams to execute prioritized tasks.
• Build a high-performance culture, manage recruiting, performance, and coaching; develop critical capabilities and talent pipelines.
• Attract, develop, and retain top talent; strengthen succession plans and capabilities across the country organization.
• Role-model Novartis Leadership Expectations, inspire transformation and performance, and demonstrate self-awareness with a growth mindset.
• Adhere to applicable legislation, SOPs, internal policies, adverse event reporting requirements, and other relevant compliance obligations.
Key performance indicators:
• Maximization of patient access to brands within Portfolio Unit
• Successful partnerships and alliances
• Digital engagement metrics
• Brand performance and sustainability
• Diligent budget monitoring
• Quality and adoption of execution excellence standards
• Data-driven field performance enablement
• Impact and utilization of insights, analytics, and digital platforms
• Effective capability building across the organization