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PA
Pavago

Social Media Manager

LocationPakistan
Work moderemote
Typefull-time
DepartmentCandidate Sourcing
Company size501+ people
First seen1w ago
Last seen2d ago
Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Remote — LATAM, Pakistan, Philippines & South Africa Preferred
About the Role
At Pavago, one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms.
This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact.
You’ll manage and grow the brand across:
•
LinkedIn
•
Instagram
•
TikTok
•
Facebook
•
X (Twitter)
•
YouTube
You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence.
If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content, this role is a strong fit.
What You’ll Own
Social Media Strategy & Growth
Develop and execute a social media strategy aligned with marketing and business goals.
•
Build platform-specific growth strategies
•
Define KPIs for:
•
Engagement
•
Reach
•
Audience growth
•
Website traffic
•
Leads and conversions
•
Build and manage social media content calendars
•
Identify emerging trends, formats, and content opportunities
•
Continuously test and refine the strategy based on performance
Content Creation & Publishing
Create compelling, platform-native social content.
•
Write and edit:
•
Social posts
•
Hooks
•
Captions
•
Threads
•
Short-form copy
•
Repurpose long-form content into social-first formats
•
Adapt content for different platforms and audiences
•
Collaborate with designers and video editors on multimedia content
•
Maintain consistency across brand voice, messaging, and visual identity
•
Schedule and publish content using tools such as:
•
Hootsuite
•
Sprout Social
•
Buffer
•
HubSpot
Community Management & Engagement
Own day-to-day audience engagement.
•
Monitor:
•
Comments
•
DMs
•
Mentions
•
Tags
•
Audience conversations
•
Respond professionally and promptly
•
Start and participate in relevant conversations
•
Build stronger relationships with followers and community members
•
Amplify relevant user-generated content (UGC)
•
Escalate customer service or reputation concerns when appropriate
Social Campaign Execution
Support and execute social campaigns around:
•
Product launches
•
Events
•
Brand initiatives
•
Promotions
•
Partnerships
Collaborate with paid media teams to align organic and paid social strategies.
Support:
•
Influencer collaborations
•
UGC campaigns
•
Strategic partnerships
•
Social promotions
Analytics & Performance Optimization
Track what actually works — and use those insights to improve future content.
Monitor:
•
Engagement
•
Reach
•
Impressions
•
Follower growth
•
Website traffic
•
Leads
•
Conversions
•
Content performance
Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends.
•
Prepare weekly and monthly performance reports
•
Conduct content and campaign A/B tests
•
Identify top-performing formats and topics
•
Recommend improvements based on data
•
Adjust content strategy based on audience behavior
Cross-Functional Collaboration
Work closely with:
•
Marketing
•
Content
•
Design
•
Video
•
PR
•
Customer Support
•
Leadership
Share audience insights and social performance learnings to improve:
•
Messaging
•
Campaigns
•
Brand positioning
•
Content strategy
What Makes You a Strong Fit
You:
•
Understand that each social platform requires a different content approach
•
Know how to create content people actually want to engage with
•
Have strong instincts for hooks, storytelling, trends, and digital culture
•
Can balance creativity with performance data
•
Understand the difference between vanity metrics and meaningful growth
•
Are comfortable engaging directly with audiences
•
Can manage multiple channels without sacrificing consistency
•
Stay current with changing algorithms, formats, and platform trends
•
Are proactive, organized, and comfortable moving quickly
Required Experience & Skills
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2+ years of professional social media management experience
•
Hands-on experience managing multiple platforms, such as:
•
LinkedIn
•
Instagram
•
TikTok
•
Facebook
•
X (Twitter)
•
YouTube
•
Strong writing, editing, and social copywriting skills
•
Experience building and maintaining content calendars
•
Experience with social scheduling and analytics tools such as:
•
Hootsuite
•
Sprout Social
•
Buffer
•
HubSpot
•
Familiarity with:
•
Canva
•
Adobe Creative Suite or similar design tools
•
Strong understanding of:
•
Social engagement
•
Audience growth
•
Content optimization
•
Platform analytics
•
Strong written and verbal English communication
•
Ability to work independently during U.S. business hours
Nice to Have
Experience with:
•
SaaS
•
E-commerce
•
Agencies
•
Professional services
•
Founder-led or personal brands
•
Influencer marketing
•
UGC campaigns
•
Paid social advertising
•
Brand reputation management
•
Social media crisis management
•
Short-form video strategy
•
Lead generation through organic social
What a Typical Day Looks Like
You might:
•
Review comments, DMs, mentions, and audience activity
•
Write and schedule upcoming social posts
•
Identify trending topics and content opportunities
•
Collaborate with designers or video editors on creative assets
•
Repurpose existing content for LinkedIn, Instagram, TikTok, or YouTube
•
Engage with followers and relevant accounts
•
Review analytics and identify high-performing content
•
Optimize upcoming posts based on performance
•
Update reporting dashboards
•
Plan upcoming campaigns and content calendars
In short: You keep the brand visible, relevant, engaging, and consistently connected with its audience while using performance data to drive continuous growth.
Key Metrics for Success
•
Engagement rate and engagement growth
•
Relevant follower/subscriber growth
•
Reach and content visibility
•
Website traffic from social channels
•
Leads and conversions generated from social
•
Community response time
•
Quality of audience engagement
•
Campaign and content performance
•
Consistency of publishing
•
Continuous improvement in social performance
Why This Role Stands Out
•
Full ownership of social media execution and growth
•
Opportunity to manage multiple major social platforms
•
Direct collaboration with marketing and leadership
•
Strong creative freedom backed by performance data
•
Opportunity to influence brand positioning and audience growth
•
Fully remote environment
•
Clear growth opportunities into:
•
Senior Social Media Manager
•
Content Marketing Manager
•
Social Media Lead
•
Head of Social
•
Brand & Community Lead
Interview Process
1.
Initial Phone Screen
2.
Spark Hire Intro Video
3.
Video Interview with Pavago Recruiter
4.
Portfolio / Practical Task — 1-Week Content Calendar + Sample Posts
5.
Client Interview with Marketing Leadership
6.
Offer & Background Verification
Apply Now
If you:
•
Know how to create content that earns attention and engagement
•
Understand how different platforms require different strategies
•
Enjoy building and engaging online communities
•
Use analytics to continuously improve performance
•
Can balance creativity, consistency, and measurable growth
This is a strong opportunity to own social media strategy and execution while helping build a visible, engaged, and growing digital brand.
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