Rippling is expanding its Channel Marketing Team to include dedicated coverage for Private Equity firms. As Rippling continues to scale, we are seeing strong inbound demand from PE firms seeking a standardized, scalable platform for their portfolio companies and we need a marketer to build the engine behind this motion.
The value proposition of Rippling to this audience is clear: streamline portfolio company operations across payroll, benefits, IT, and spend via automation, governance, and speed, the way thousands of global companies already have. Your job is to translate that value proposition into a marketing machine that drives awareness, generates pipeline, equips the partnerships team, and turns PE firms into long-term advocates.
This is a greenfield opportunity. There is no existing playbook — you’ll write it. As the Private Equity Marketing Lead aligned to our PE firm channel, you’ll work hand-in-hand with the PE Partnerships Manager, GTM leadership, and cross-functional partners to shape Rippling’s long-term Private Equity channel strategy from the marketing side. If you thrive in ambiguity, move fast, and want to build something from scratch at a company operating at scale, this is the role.
You’ll be responsible for building the early systems, strategies, and programs that define how Rippling markets to and through Private Equity firms. You’ll own the full marketing stack for this channel: Product Marketing, Demand Generation, Content, ABM, and Field, operating as a one-person marketing team with autonomy and strategic ownership.