Grow sales (volume & value mix), market share, Numeric and weighted distribution within scope. Execute Kraft Heinz strategic commercial plans including but not limited to: new market/channel entry, geo-expansion, direct-to-consumer, new product launches, cross-category promotions, in-store space acquisitions, distributor management, trade engagement/loyalty, in store execution resulting of salesmen routine, promotion adherence, etc. Execute targeted portfolio strategy (SKU/channel/area mix) to attain maximum value creation. Drive local/tactical initiatives and propose new projects within scope with prepared business plans. Implement standard of distributor sales process in order to maximize distributor efficiency & give advice strategy to get Profitability for Distributor. Managing availability Stock at distributor to avoid OOS to distribute the product and Priority strategy for SKU Sensitive.
Implement strict control of RVP at store level performed by distributors’ and 3rd party merchandising teams to match standard Picture of Success. Execute consumer activities (direct selling, events) to match execution standards. Ensure full scope implementation of sales & distribution routines: KPI/goal settings, morning briefing, daily/weekly/monthly reviews and all required reporting activities. Lead daily operational engagement with distributors.