Demand Gen Strategy & Plan
• Develop and own K1x’s demand generation strategy end-to-end — building the annual and quarterly plan, setting pipeline targets, and defining the channel mix, budget, and KPIs to get there.
• Partner with the SVP of Marketing and sales leadership to align the plan with company growth goals and bookings targets.
• Lead, mentor, and grow a small team of high-performing marketers, acting as a true player-coach who’s happy to roll up your sleeves.
• Continuously test, measure, and evolve programs — doubling down on what works and killing what doesn’t.
GTM Reporting & Sales Collaboration
• Build and own the reporting and dashboards that show marketing’s contribution to pipeline and revenue — by channel, campaign, and funnel stage.
• Partner closely with Sales and RevOps on pipeline health, forecasting, and lead-to-opportunity conversion.
• Establish tight feedback loops with Business Development and Sales on lead quality, routing, SLAs, and follow-up to keep conversion climbing. No lead left behind!
• Present results and recommendations with clarity and confidence to marketing and sales leadership.
Digital Strategy & Agency Management
• Own the digital strategy across paid search, paid social, AEO, display, and retargeting to drive efficient, scalable pipeline.
• Manage agency and vendor partners, holding them to a high bar on performance and ROI.
• Partner with marketing ops to develop landing pages, tracking, and conversion rate optimization.
• Manage program budget with a sharp eye on efficiency, re-allocating spend toward what’s driving results.
• Design and run K1x’s hosted events strategy — webinars, roundtables, and in-person experiences — as a core pipeline channel.
• Own event strategy end-to-end: concept, promotion, speaker and partner coordination, logistics, and follow-up.
• Set up scalable lead capture, routing, and attribution so every event ties back to pipeline impact (new and expansion).
• Measure ROI on every event and use the data to sharpen topics, formats, and targeting over time.
• Partner with Client Enablement and AM teams on dedicated customer events to support cross-sell / upsell motions.
• Build and scale an account-based marketing strategy targeting K1x’s highest-potential accounts (1:1 and 1:few)
• Partner tightly with Business Development & Sales on coordinated account plans, personalized content, and multi-channel engagement.
• Build an effective playbook over time that can be scaled across different segments and continuously optimized.
• Own the lifecycle and nurture strategy across the full customer and prospect journey — from first touch through expansion.
• Build automated nurture programs that move leads through the funnel and keep customers engaged post-sale.
• Partner with product marketing to develop lifecycle content and messaging that resonates at every stage.
• Continuously test and refine lifecycle programs based on engagement, conversion, and retention data.