GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media
Full-Time | Remote | U.S. Business Hours (PST Preferred)
About the Role
At Pavago, one of our clients is hiring a GoHighLevel Marketing Operations Specialist to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination.
This is a hands-on execution role — not a strategy-only position. You’ll work directly inside GoHighLevel (GHL) to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations.
If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit.
What You’ll Own
GoHighLevel CRM & Marketing Automation
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Build, manage, and optimize workflows inside GoHighLevel (GHL)
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Create and maintain:
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CRM automations
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Nurture sequences
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Email campaigns
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Follow-up workflows
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Lead pipelines
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Maintain clean and accurate contact and pipeline records
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Ensure leads and customers receive timely communication
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Monitor workflows for errors, missed follow-ups, or automation gaps
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Support funnels and outreach campaigns from setup through execution
Email Marketing & Lead Nurturing
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Build and execute email campaigns within GoHighLevel
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Manage automated lead nurture and follow-up sequences
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Organize audience and contact data
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Monitor campaign execution and engagement
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Ensure leads move through the appropriate CRM stages
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Improve follow-up consistency across marketing and sales workflows
Social Media & Content Execution
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Create, schedule, and publish content across:
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LinkedIn
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Facebook
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Instagram
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Online communities
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Manage comments, DMs, and community engagement
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Maintain consistent brand messaging across channels
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Track engagement and maintain performance reports
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Support promotional and advertising campaign execution
Content Creation & Digital Assets
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Create and edit:
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Short-form videos
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Social media clips
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Graphics
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Marketing assets
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Use tools such as:
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Canva
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Veed
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Opus Clips
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Format and organize:
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Guides
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Scripts
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Workbooks
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Program materials
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Maintain consistent branding and organization across digital assets
Operational & Executive Support
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Coordinate calendars, scheduling, and day-to-day operational workflows
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Maintain task trackers, project workflows, and documentation
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Support leadership with execution and follow-through
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Keep files, records, and communication systems organized
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Identify workflow gaps and recommend practical improvements
Program & Membership Operations
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Maintain digital program and membership materials
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Support participant onboarding and communication
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Track member progress and follow-ups
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Troubleshoot minor platform and workflow issues
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Ensure participant and membership processes run smoothly
Lead Generation & Research
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Research Ideal Client Profiles (ICPs)
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Build prospect lists and outreach databases
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Support lead generation and outreach campaigns
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Assist with basic website updates and account setup
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Conduct operational and marketing research
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Compile structured reports and insights for leadership
Required Experience & Skills
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Experience in one or more of the following:
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Marketing Operations
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Marketing Coordination
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Executive Assistance
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Operations Support
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Virtual Assistance
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Hands-on GoHighLevel (GHL) experience
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Experience with:
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CRM management
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Marketing automation
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Email campaigns
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Lead nurturing and follow-ups
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Strong proficiency with:
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Google Workspace
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Google Sheets
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Google Calendar
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Google Drive
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Experience with social platforms including LinkedIn, Facebook, and Instagram
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Familiarity with content tools such as Canva, Veed, or Opus Clips
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Strong written English communication
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Excellent organization and multitasking skills
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Ability to work independently with minimal supervision
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Availability during U.S. PST business hours
Nice to Have
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Experience supporting founders, coaches, or entrepreneurial businesses
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Community or membership management experience
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Experience building funnels and lead nurturing systems
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Familiarity with:
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Slack
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ClickUp
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Notion
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Airtable
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HubSpot
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Experience improving CRM or marketing automation workflows
What Makes You a Strong Fit
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You’re highly execution-oriented and dependable
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You have real hands-on experience working inside GoHighLevel
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You naturally keep CRMs, workflows, and documentation organized
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You proactively identify missed follow-ups and process gaps
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You’re comfortable balancing marketing, operations, content, and communication
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You communicate clearly and professionally
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You thrive in fast-moving environments where priorities can change quickly
What a Typical Day Looks Like
You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages.
Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities.
In short: you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day.
Key Metrics for Success
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Clean and accurate GoHighLevel CRM data
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Reliable execution of workflows and automations
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Zero missed lead or customer follow-ups
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Consistent and timely email and social media execution
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Strong engagement and responsive communication
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Organized program and digital assets
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Accurate pipeline tracking
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Reliable completion of operational priorities
Why This Role Stands Out
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Hands-on ownership of GoHighLevel and marketing automation
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Exposure to CRM, email marketing, social media, and operations
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Direct collaboration with leadership
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Opportunity to build and improve automated marketing workflows
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Fast-paced, fully remote environment
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Growth opportunities into Marketing Operations, CRM Management, Automation, or Operations Leadership
Interview Process
1.
Initial Application Review
2.
Spark Hire Intro Video
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Marketing & Operations Interview
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Practical Task – GoHighLevel Workflow or Content Exercise
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Final Interview
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Offer & Onboarding
Apply Now
If you have hands-on GoHighLevel experience, enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you.