● Responsible for campaign campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
● Builds relationships and maintains ongoing communications with media representatives.
● Integral activation lead in key client communication.
● Present at all key client presentations and meetings.
● Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
● Keeps a pulse on all media buys and is ultimately responsible for the post-buy results and ongoing reporting.
● Updates Supervisor on status of current accounts on an ongoing basis and elevates and issues in a timely manner.
● Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
● Oversees creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
● Lead in collaboration with finance team members to resolve media billing issues.
● Ensures strict adherence to client budgets while meeting client objectives.
● Stays current on all media trends and opportunities in the industry.
● Other duties/responsibilities may be assigned from time to time.