We are looking for a skilled Creative Director to translate approved ad scripts into detailed, high-converting visual creative direction for our editing team. This role is central to our ad production process — taking scripts from copywriters and turning them into line-by-line creative direction documents that guide editors on shot selection, pacing, hooks, and editing style. The ideal candidate combines strong video editing instincts with a growing creative strategy skillset, and is ready to step into a creative lead path within a fast-paced, direct-response production environment.
Responsibilities
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Take approved ad scripts (received via Loom from copywriters) and convert them into detailed, line-by-line creative direction documents for editors
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Define visual storytelling, shot selection, B-roll, pacing, transitions, on-screen text, hooks, and editing style for each scene
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Select and direct talent, avatars, UGC creators, and visual concepts to maximize conversion
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Ensure ads follow direct-response best practices
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Work closely with video editors, copywriters, and media buyers to iterate on winning creatives based on performance data
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Research competitors and top-performing Meta ads
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Maintain creative consistency while testing new hooks, angles, and formats
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Coordinate AI B-roll and AI avatar integration into ad creatives
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Collaborate with Denzel (senior visual direction) during onboarding
Requirements
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Background in video editing, progressing toward creative strategy
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Experience with heavy DR/VSL brands (e.g., Gundry MD, Dr. Marty, Gordon Ramsay Hippo-style brands)
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Familiarity with storyboarding and visual production workflows
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Some involvement in creative strategy (angle development, research, audience understanding)
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Ideal candidate is a senior video editor or junior creative strategist looking to move toward a creative lead path
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High IQ, sharp, and a fast learner
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Proactive and able to operate independently
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Creatively engaged and ideas-driven — not purely executional