· Identify and develop new business opportunities within assigned territories and market segments.
· Support the execution of regional business development strategies and annual sales plans.
· Prospect new customers and expand business with existing accounts.
· Maintain an active sales pipeline and ensure timely follow-up on opportunities.
· Gather market intelligence on customer investments, industry trends, and competitor activities.
· Promote the company’s product portfolio by delivering technical and commercial value propositions.
· Understand customer manufacturing processes and recommend appropriate plating solutions.
· Conduct technical presentations, product demonstrations, and customer training.
· Coordinate customer product evaluations, laboratory trials, and production qualifications.
· Prepare technical proposals, quotations, and commercial recommendations in collaboration with the Business Development Manager.
Customer Relationship Management
· Build and maintain strong working relationships with engineering, production, quality, purchasing, and management teams.
· Conduct regular customer visits to review process performance and identify growth opportunities.
· Support customer satisfaction by responding promptly to technical and commercial enquiries.
· Maintain accurate records of customer interactions, opportunities, and project progress using the company’s CRM system.
· Provide first-line technical support for customer processes.
· Assist customers in troubleshooting process and product performance issues.
· Work with Technical Service specialists on complex process investigations.
· Support implementation of new process technologies and product upgrades.
· Coordinate customer qualification projects from initial trial through production approval.
· Monitor project milestones and communicate progress to customers and internal stakeholders.
· Ensure customer requirements are translated into actionable project plans.