Product Strategy & Market Development
· Conduct ongoing market research, competitive analysis, and customer needs assessments to identify market opportunities and support product positioning.
· Gather Voice of Customer (VOC) feedback from surgeons, healthcare professionals, and key opinion leaders (KOLs) to define product requirements and guide development activities.
· Develop market requirements, product positioning, value propositions, and differentiation strategies.
· Monitor industry trends, competitive products, and emerging technologies within imaging, navigation, robotics, and neurosurgery markets.
· Evaluate market potential and support business case development for new product opportunities.
Product Development & Cross-Functional Leadership
· Partner with R&D, Clinical, Regulatory Affairs, Quality, Manufacturing, and Supply Chain teams throughout the product development process.
· Translate customer and market needs into functional and design requirements for new product development.
· Participate in design reviews and provide commercial input during development activities.
· Support development of product launch plans and commercialization strategies.
· Ensure alignment between customer needs, business objectives, and development priorities.
Commercialization & Product Launch
· Develop business plans and commercialization strategies for new product introductions.
· Create product launch materials, marketing collateral, sales tools, and promotional content.
· Develop and deliver product training programs for internal teams, distributors, and customers.
· Support sales enablement initiatives through clinical, technical, and competitive product training.
· Partner with commercial leadership to drive successful product adoption and market penetration.
Product Lifecycle Management
· Manage product forecasting, inventory planning, and product performance post-launch.
· Track key business metrics, market feedback, and customer adoption trends to inform product decisions.
· Develop recommendations for product enhancements and lifecycle management initiatives.
· Support portfolio planning and long-term growth strategies within the Imaging, Navigation & Robotics portfolio.
· Serve as the product expert for internal and external stakeholders.