Content Operations and CMS
Build and maintain centralized content and proof-point repositories.
Establish metadata, taxonomy, tagging, naming, and version-control standards.
Manage content organization, localization, refresh, archiving, and retirement.
Coordinate website publishing and ensure content meets brand, accessibility, metadata, and quality standards.
Improve CMS workflows and resolve publishing or governance issues across teams.
SEO and GEO
Lead North America SEO and GEO governance.
Apply on-page SEO, structured content, internal linking, metadata, and keyword best practices.
Support structured data, schemas, topic clusters, FAQs, and entity-based content.
Conduct keyword, competitor, search-intent, and content-gap research.
Monitor discoverability and recommend content improvements.
AI-Enabled Content Operations
Design, test, and maintain AI-assisted and agentic content workflows.
Use AI for research, drafting, editing, optimization, repurposing, tagging, summarization, and quality assurance.
Build reusable prompts, workflow templates, and human-review processes.
Evaluate AI-generated content for accuracy, quality, originality, brand alignment, and source use.
Establish AI governance, safeguards, and documentation.
Track improvements in content quality, speed, reuse, and efficiency.
Performance and Optimization
Measure content performance, freshness, reuse, search visibility, and repository effectiveness.
Identify content to update, consolidate, repurpose, or retire.
Develop reports and dashboards for content operations, SEO/GEO, and AI adoption.
Track metrics such as time to publish, content reuse, search success, AI-assisted production, and cycle-time reduction.