• Own the product roadmap, UI/UX direction, and the full lifecycle of new features, translating market
trends, competitive intelligence, and customer feedback into priorities reviewed with leadership quarterly.
• Run discovery through customer interviews, win/loss reviews, support ticket analysis, and turn findings into
specifications, user stories, and acceptance criteria.
• Identify differentiation opportunities in our data assets, including coverage, match rates, freshness, and
delivery methods.
• Build and maintain the reporting structure that tracks KPIs across paid marketing, direct signups, inbound
sales, and outbound sales motions.
• Own the recurring metrics package delivered to the C-suite, including definitions, figures, narrative, and
recommendations, and present results in monthly business reviews.
• Define and track core commercial and product metrics including MRR and ARR, ARPU, trial-to-paid
conversion, CAC and payback, LTV, net revenue retention, churn, and platform engagement.
• Partner with the data team to move recurring analyses into governed dashboards, own the metric
definitions behind them, and maintain a metrics dictionary, so figures reconcile across departments.
• Run A/B testing and cohort retention analysis, and monitor churn drivers to prioritize retention work.
• Act as the coordination point across engineering, data, sales, marketing, and support, and equip go-tomarket
teams for each release.
• Partner with engineering, design, and QA to plan sprints, prioritize the backlog, manage scope and timeline
trade-offs, and ship on committed dates.