Content Activation Excellence
· Define and maintain standards, processes and ways of working for content activation.
· Ensure content is prepared for deployment across platforms such as CRM/Veeva Vault, Drupal and marketing automation solutions.
· Drive consistency, quality and compliance across content activation activities.
· Partner with cross-functional teams to maximize reuse of global content and accelerate execution.
Omnichannel Orchestration
· Translate customer journeys into effective channel plans and engagement strategies.
· Support the design and execution of omnichannel campaigns across field and digital channels.
· Guide teams on best practices for channel orchestration, content deployment and customer engagement.
· Monitor performance and identify opportunities to enhance customer experience.
Data-Driven Continuous Improvement
· Establish governance and standards for content tagging and campaign execution.
· Collaborate with data, analytics and technology teams to enable meaningful performance reporting.
· Leverage insights to optimize customer journeys, channel effectiveness and content utilization.
Capability Building & Collaboration
· Develop and deliver training and capability-building initiatives for key stakeholders.
· Act as a trusted advisor to brand teams and functional leaders.
· Drive adoption of omnichannel ways of working and continuous improvement across the organization.