What You’ll Do
• Support the forecasting cadence, pipeline reviews, and revenue reporting leadership relies on
• Run ad hoc analyses (win/loss trends, funnel bottlenecks, campaign ROI) that shape leadership decisions
• Own HubSpot end-to-end: pipeline stages, deal properties, lead routing, and workflow automation
• Build and maintain reporting and dashboards for pipeline, forecasting, and funnel conversion across our SMB and Enterprise motions
• Design and document GTM processes as the team scales: lead qualification, SDR/AE handoffs, deal desk basics
• Take on undefined, high-priority work as it lands, and project-manage the cross-functional initiatives that don’t have an obvious owner yet
• Drive UTM and attribution discipline across marketing campaigns, closing tracking gaps hand-in-hand with marketing
• Partner across Sales, Marketing, Customer Success, and Finance to keep systems and processes aligned as we grow
• Evaluate and implement GTM tool integrations (contract systems, marketing platforms) and wire up webhook-style automation where it makes sense
• Onboard new GTM hires into our systems and processes
• Pick up anything else the GTM engine needs, whether or not it fits neatly into a job description