Key Responsibilities & Deliverables
· Craft and own the event’s brand narrative: a unique, compelling story that positions it as a landmark on the global luxury calendar.
· Ensure every touchpoint, social, digital, print, on-site, reflects a premium, considered aesthetic. You are the guardian of taste.
· Direct creative development across campaigns: from concept and art direction through to final output, working with designers, photographers, videographers, and agencies.
· Build the brand world: tone of voice, visual language, content style, and the experiences that bring it to life.
Social Media & Organic Marketing
· Own the organic and social strategy end to end: platform selection, content pillars, publishing, and community growth for an ultra-high-end audience.
· Create and oversee content that feels editorial, not promotional: the standard is luxury publishing.
· Build relationships with tastemakers, influencers, and premium media whose audiences match ours.
· Drive earned visibility through storytelling moments, partnerships, and PR-worthy creative.
Lead Generation & Commercial Performance
· Drive high-quality MQLs for the sales team through inbound marketing, targeted LinkedIn campaigns, and content-led capture, quality of lead over volume.
· Own registration and attendance targets for defined audience tiers, with weekly pacing reports against goals.
· Support exhibitor and partnership sales with campaign assets, audience insight, and lead intelligence that helps deals close.
· Balance both sides of the role: campaigns must be beautiful and accountable, every creative decision ultimately serves audience acquisition and revenue.
· Build the audience database from the ground up: identifying, sourcing, and growing a high-value contact base across key international markets.
· Develop a sophisticated segmentation strategy for distinct audience tiers, each requiring a different tone, channel, and approach.
· Manage automated email journeys (Eloqua) that nurture a discerning audience with restraint and relevance, quality of communication over frequency.
· Provide weekly reporting on audience growth, engagement, and campaign performance.
Strategic Planning & Execution
· Lead the end-to-end marketing lifecycle for a launch brand: awareness, desire, and conversion for an invitation-led audience.
· Full ownership of the marketing budget with optimal impact across paid, earned, and owned channels.
· Act as marketing liaison with partners, stakeholders, and premium media; negotiate barter and media partnerships that elevate the brand.
· Collaborate with the operations team to ensure the on-site brand experience matches the promise of the campaign.