• Content Planning: Support in building out TikTok and Instagram content calendars across
• Campaign Ideation: Collaborate with the Brand Marketing team to research and concept brand campaigns that ladder up to key business objectives.
• Digital Marketing Support: Work with the Digital team to adapt creative assets for paid media, ensuring high pertormance across platforms.
• Performance Optimization: Monitor ad and content performance, helping optimize organic and paid assets for engagement and reach.
• Content Creation: Assist in producing organic social assets for brand milestones, product launches, and seasonal moments aligned to the annual marketing calendar.
• Cultural & Competitor Scanning: Conduct bi-weekly trend and competitor scans to keep our content offering fresh, relevant, and culturally on point.
• Calendar Creative: Brainstorm and develop content series around key moments - think Holidays, New Market Launches, Product Drops, and more.