Key Tasks and responsibilities:
• Scout and Identify New Partners: Proactively search for and evaluate potential partners in target countries, following the Way-To-Market (WTM) strategy.
• Generate Market Insights: Gather and analyze market intelligence for the Business Unit (BU), including conducting in-person meetings with customers to understand market dynamics.
• Bridge Between Partners and Internal Teams: Facilitate onboarding of new partners and support business activities (including sizing), acting as the liaison between partners and internal BU teams.
• Build and Maintain Customer Contacts: Develop direct relationships with customers to gain insights into distributor networks across Africa, including those of competitors and complementary products.
• Consistent Regional Follow-Up: Maintain regular communication and follow-up with partners and customers to develop opportunities and drive business growth.
• Opportunity Development: Identify and nurture business opportunities within the region.
• Support Partner Enablement: Assist in organizing and delivering training sessions or workshops for partners to ensure they are well-equipped to represent the company’s products and services.
• Monitor Partner Performance: Track and report on partner performance metrics, providing feedback and recommendations for improvement.
• Assist with Marketing Initiatives: Collaborate with the marketing team to support partner-related campaigns, events, or promotional activities.
• Maintain CRM Data: Ensure all partner and customer interactions are accurately recorded and updated in the company’s CRM system.
• Stay Updated on Industry Trends: Continuously monitor industry trends, competitor activities, and emerging technologies relevant to the business.