• Develop and execute social media strategies aligned with marketing and growth goals
• Create and manage content calendars across LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube
• Write engaging social media captions, hooks, and platform-specific content
• Collaborate with designers, editors, and marketing teams to create high-performing visual content
• Schedule and publish content using tools such as Hootsuite, Buffer, Sprout Social, or HubSpot
• Monitor comments, DMs, mentions, and community engagement daily
• Build audience engagement through conversations, trend participation, and community interaction
• Launch and support organic and paid social campaigns for content, events, and promotions
• Analyze content performance and optimize strategies based on engagement and conversion data
• Track KPIs including engagement, follower growth, reach, clicks, and conversions
• Stay current with social media trends, platform updates, and emerging content opportunities
• Support brand positioning and online visibility through consistent social media execution