• Responsible for development and execution of integrated marketing and promotional plans for shows within
assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend
and roll out long-term marketing initiatives. Generate and adhere to marketing budget. Book and account
for all advertising and media ensuring funds are allocated to correct partners. Oversee advertising
settlements for each show.
• Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket
sales. Develop ad copy. Implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing
strategy in changing market or competitive conditions. Compile relevant demographic data to marketing
teams and talent buyers in order to drive the most profitable ticket sales and successful marketing
campaigns.
• Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing
plans for targeted audiences, custom creative and impactful partnership activations.
• Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with
management, label and public relations agencies.
• Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up
giveaways.
• May be responsible for other duties day of show including but not limited to overseeing house
photographers, direct management of venue websites, live updates on social media day of show, escort
media, coordinate meet and greets and guest list.
• Create email marketing campaigns and edit content to ensure a high open rates, CTR and conversions.
Manage Content Management System (CMS) which supports the publishing of web content as needed.
• Oversee creation of graphics for ecards, banners, posters, social media post, radio station needs and emails.
Oversee creation of graphics for ecards, banners, posters, social media posts, radio station needs and
emails.
• Conduct marketing research and compile businesses for promotions based on fan interest/demographics
including influencers.
• Build and maintain relationships with local businesses for promotional opportunities. Collaborate with
agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails,
banners and promotions.
Education Qualifications
• BA/BS Degree (4-year) In Marketing/Business Communications or a related field