Build the outbound motion from the ground up. This is greenfield: you’ll decide which accounts matter, how we reach them, and how the territory is designed. The companies deciding this category won’t come inbound, and there’s urgency to get in front of them now.
Move the business upmarket. The companies coming inbound started as seed and Series A. The last few months have brought larger commercial and mid-market accounts, and that trend is the strategy. You’ll build the motion that wins them: discovery, proof of value, implementation planning, and the security and migration review that comes with a technical buyer.
Build and lead the team. The current reps run velocity. The next cohort looks different — more senior, able to source their own pipeline and win head-to-head deals upmarket. You’ll define that bar, hire against it, and lead both groups without breaking the motion that already works.
Be the GTM thought partner. ICP, segmentation, positioning, packaging, and headcount allocation are all still being worked out, and all of them move again as we go upmarket. You’ll shape those calls with the founders, Product Marketing, and the Head of GTM rather than receive them.
Own the number and the forecast. Set quota, build the capacity model, and forecast accurately enough that the company can plan against it.
Build the sales process. Stages, qualification, deal reviews, forecasting cadence, and the CRM discipline itself. We build a CRM — how we run our own process is a product input.