We are looking for a dynamic Trade Activation Specialist, Scandinavia to drive CHANEL Fragrance & Beauty’s visibility, brand experience and commercial impact across Denmark, Norway and Sweden.
This 12-month maternity cover (ideally mid-November 2026 to mid-November 2027) combines digital and physical retail activation, including e-wholesalers and e-commerce platforms. You will translate global strategies into impactful retailer plans and campaigns, leading best-in-class online and in-store execution in close collaboration with internal teams and retail partners.
The role includes e-merchandising, retail activations, POSM management and performance optimization, while ensuring full alignment with CHANEL brand guidelines.
This is a full-time position based in Copenhagen, with regular travel across Scandinavia.
Key Responsibilities
Trade Marketing Strategy & Execution
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Translate global CHANEL strategies into retailer-specific trade marketing plans for Scandinavia, aligned with launches, campaigns and key commercial moments.
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Lead the execution of Fragrance & Beauty trade plans across key retail partners, both in-store and online.
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Identify opportunities to enhance visibility, premium brand expression and consumer experience, informed by market trends, competitor activity and retailer performance.
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Build strong partnerships with retailers and distributors, developing joint marketing and visibility initiatives.
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Ensure flawless in-store execution through regular field visits, activity audits and brand-standard monitoring.
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Manage trade marketing budgets and coordinate planning with Sales, Product Management, Supply, Digital and Visual Merchandising teams.
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Lead the development and production of in-store animation and POS materials, from briefing to delivery, in collaboration with internal teams and local suppliers.
E-Merchandising & Online Visibility
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Drive best-in-class e-merchandising across retailer platforms, ensuring a premium and consistent CHANEL online experience.
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Manage and optimize brand pages and product launches in line with CHANEL guidelines.
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Identify and address execution gaps and optimization opportunities, balancing commercial performance with brand standards.
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Challenge and support retail partners to continuously improve the quality, consistency and visibility of CHANEL’s online presence.
Performance & Insights
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Monitor campaign, launch and activation performance using relevant KPIs.
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Turn data and insights into clear recommendations for future optimisations.
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Share learnings and performance updates with local, regional and global CHANEL teams.
Who Are We Looking For?
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Higher education degree and at least 3 years’ experience in trade marketing or a similar role. Experience in e-commerce, luxury and/or Fragrance & Beauty is a strong advantage.
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Strong project-management, organizational, communication and negotiation skills.
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Commercially minded, with strong analytical skills and a solid understanding of marketing and sales principles.
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Able to work independently, prioritize and take ownership.
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Comfortably challenging the status quo and engaging stakeholders constructively to achieve the best outcome.
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Excellent presentation and stakeholder-management skills, across local and global teams.
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Fluent in English; French and/or a Scandinavian language is an advantage.
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Based in Copenhagen, with regular travel across Scandinavia required.
What do we offer?
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An international role with regional exposure across Denmark, Norway and Sweden.
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The opportunity to work with one of the world’s leading luxury brands.
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A collaborative and ambitious team environment.
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Flexible working arrangements, including up to two home-office days per week.
Interested?
We would like to receive your motivation letter and cv. Applications without a motivation letter will not be processed. If we see a match, we would like to get to know you better.