Enterprise CRM Ownership & Strategy
· Own the long-term CRM vision, strategy, and roadmap with Salesforce as the system of record
· Lead the CRM transformation from legacy platforms to Salesforce, from inception through stabilization and optimization
· Ensure Salesforce capabilities align to business strategy, growth objectives, and customer experience goals
· Serve as the primary business and technology owner for Salesforce post-implementation
Salesforce Migration & Program Leadership
· Lead and deliver a large-scale Salesforce migration under an aggressive timeline
· Oversee all phases of delivery: discovery, design, configuration, integration, data migration, testing, deployment, and hypercare
· Manage scope, risks, dependencies, and tradeoffs to ensure successful and timely outcomes
· Ensure high data quality, security, scalability, and performance standards
Stakeholder & Team Leadership
· Partner with executive sponsors, business leaders, IT, and external system integrators
· Drive alignment across Sales, Marketing, Service, and Operations teams
· Provide clear executive updates, outcome tracking, and decision support
· Build strong cross-functional governance and operating rhythms
Change Management & Adoption
· Lead enterprise-wide change management and adoption strategy for Salesforce
· Partner with training, enablement, and communications teams to drive user readiness
· Establish adoption metrics and continuous feedback mechanisms
· Act as a change champion, embedding standardized processes and Salesforce best practices
Salesforce Platform Stewardship
· Provide thought leadership on Salesforce architecture, product selection, and integration patterns
· Guide decisions across Salesforce platforms (Sales Cloud, Service Cloud etc., as applicable)
· Ensure ongoing optimization, release management, and platform health post-go-live