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Senior Manager, Web Operations

Salary$146k – $235k

LocationUS-SFO-Main, United States

Work modehybrid

Typefull-time

DepartmentMarketing & Communications

EquityIncluded

Company size10,000+ people

First seen1mo ago

Last seen23h ago

About the company

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you’ll do We’re looking for a hands-on Senior Manager, Web Production & Operations to own the day-to-day production, execution, and continuous improvement of Docusign’s global web presence. Docusign.com is where prospects meet our product for the first time, and this role owns that experience - partnering with demand generation, product marketing, and design to build the pages and experiences that move buyers through the funnel. This role will drive continuous optimization, ensure timely initiative execution, be an expert in website best practices, and effectively communicate with stakeholders within a fast-paced organization. The ideal candidate brings a production-first mindset, a sharp eye for quality, and fluency with AI tools that help the team move faster and personalize at scale. Comfortable working on multiple projects at once, communicating with global stakeholders and vendors, and holding an advanced understanding of web fundamentals, this person will be hands-on producing some of our most complex web pages, experiments, and personalization on our most visible pages - while also leading a team of web developers/producers and championing best practices as new capabilities roll out. This position is a people manager role reporting to the Director, Program & Operations. Responsibility Perform hands-on content entry and web production across Docusign’s 17+ regions Own end-to-end web production across Docusign.com — building, publishing, and QA-ing pages in our CMS with accuracy and speed Orchestrate web experiences that reinforce our differentiation, create value, and scale globally to grow our non-self-serve customer base Partner with demand generation, product marketing, and design to launch campaign landing pages, event hubs, and content experiences that convert Manage CMS migration, website redesign, and digital experience translation/localization operations Use AI tools — generative content assistants, personalization engines, and intelligent A/B testing platforms — to accelerate production and deliver tailored experiences at scale Work with multiple stakeholders and agencies globally on high-impact projects Participate routinely in strategy development in the assigned function Own the execution of the global web marketing strategy and roadmap, ensuring alignment with senior leadership and driving key initiatives to completion Review and update web content daily Prioritize and execute multiple competing projects, ensuring consistency with brand strategy and business objectives Assist in triaging all new tasks for the website operations backlog, working with stakeholders to gather missing information and requirements when needed Manage the web production backlog: triage incoming requests, set clear timelines, and keep stakeholders informed and unblocked Scope and deploy projects together with the Product and Program Owner, and produce documentation to deliver fully defined tasks to the development team Understand localization best practices and translation workflow tooling Work with the production team to answer CMS troubleshooting questions and serve as the first line of defense for review before sharing with stakeholders Lead a team of Web Producers/Developers and prioritize work based on the constantly changing needs of the business Plan and lead meetings with cross-functional teams Update and maintain WebOps process documentation Deliver projects on time, ensuring business requirements and web standards are met Lead experimentation and A/B testing efforts to test and validate hypotheses, ensuring continuous optimization of the website Build scalable processes and workflows that enable rapid execution and cross-functional alignment Optimize existing processes for scalability, identify opportunities for improvement, and serve as a key Web stakeholder for marketing web technologies being implemented or enhanced Monitor and report on web performance — traffic, engagement, conversion rates, and page health — turning data into decisions and sharing insights across the marketing org Execute SEO best practices across on-page optimization, metadata, structured data, and internal linking to drive organic visibility and pipeline impact Uphold web governance standards across accessibility (WCAG), brand consistency, link integrity, and redirect management Stay current on AI tooling for marketing, CMS capabilities, and web trends, bringing recommendations that sharpen Docusign’s digital presence Write and maintain consistent documentation; reserve time to keep Confluence up to date Maintain a deep understanding of Contentful’s content model and information architecture, collaborating with engineering to ensure all new and updated modules meet internal WebOps requirements for scalability and velocity Lead and support a team of web developers/producers Advocate for the team’s needs, protect their time, prioritize their queue, remove blockers, and create an environment where developers can do their best work Bring operational maturity and strong prioritization discipline to help the team balance speed, quality, maintainability, and business impact Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position’s job designation depending on business needs and as permitted by local law. What you bring Basic BA/BS degree or equivalent work experience 5+ years of website experience Experience with formal project management methodologies — Scrum, Kanban, and Agile Experience with project management tools such as Jira and Confluence Experience with Content Management Systems (CMS), with previous experience in Contentful Experience leading a team Experience with a modern CMS (Contentful, WordPress, Drupal, or equivalent) Experience with HTML/CSS and diagnosing layout issues Experience with AI tools — generative content, personalization platforms, or workflow automation Preferred Experience in B2B, SaaS, or Enterprise-level technology companies Strong presentation and stakeholder management skills Experience with Contentful Experience with Content Modeling for CMS modules Experience with Optimizely Experience with Jira and ticketing systems Highly adaptable and comfortable in a fast-paced, results-driven environment Excellent written and verbal communication skills in English and strong interpersonal skills Detail-oriented approach to content management with an ability to keep an eye on the big picture Solid SEO fundamentals and a clear understanding of how organic search connects to demand generation and revenue Knowledge of collaboration tools and systems (Google Suite, Atlassian Suite/Jira, Slack, and Zoom) Familiarity with website content localization and CAT tools (like Smartling) Strong project management skills — managing timelines, maintaining standard SLAs, and engaging stakeholders at the right touch points to deliver on time Ability to see patterns and connect the dots Willingness to take on stretch assignments and complete them to the standard expected Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $146,400.00 - $235,375.00 base salary Washington, Maryland, New Jersey and New York (including NYC metro area): $140,100.00 - $206,775.00 base salary This role is also eligible for the following: Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Stock: This role is eligible to receive Restricted Stock Units (RSUs). Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected]. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity Employer It’s important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster #LI-Hybrid

Requirements

Basic BA/BS degree or equivalent work experience 5+ years of website experience Experience with formal project management methodologies — Scrum, Kanban, and Agile Experience with project management tools such as Jira and Confluence Experience with Content Management Systems (CMS), with previous experience in Contentful Experience leading a team Experience with a modern CMS (Contentful, WordPress, Drupal, or equivalent) Experience with HTML/CSS and diagnosing layout issues Experience with AI tools — generative content, personalization platforms, or workflow automation Preferred Experience in B2B, SaaS, or Enterprise-level technology companies Strong presentation and stakeholder management skills Experience with Contentful Experience with Content Modeling for CMS modules Experience with Optimizely Experience with Jira and ticketing systems Highly adaptable and comfortable in a fast-paced, results-driven environment Excellent written and verbal communication skills in English and strong interpersonal skills Detail-oriented approach to content management with an ability to keep an eye on the big picture Solid SEO fundamentals and a clear understanding of how organic search connects to demand generation and revenue Knowledge of collaboration tools and systems (Google Suite, Atlassian Suite/Jira, Slack, and Zoom) Familiarity with website content localization and CAT tools (like Smartling) Strong project management skills — managing timelines, maintaining standard SLAs, and engaging stakeholders at the right touch points to deliver on time Ability to see patterns and connect the dots Willingness to take on stretch assignments and complete them to the standard expected

About the role

We’re looking for a hands-on Senior Manager, Web Production & Operations to own the day-to-day production, execution, and continuous improvement of Docusign’s global web presence. Docusign.com is where prospects meet our product for the first time, and this role owns that experience - partnering with demand generation, product marketing, and design to build the pages and experiences that move buyers through the funnel. This role will drive continuous optimization, ensure timely initiative execution, be an expert in website best practices, and effectively communicate with stakeholders within a fast-paced organization. The ideal candidate brings a production-first mindset, a sharp eye for quality, and fluency with AI tools that help the team move faster and personalize at scale. Comfortable working on multiple projects at once, communicating with global stakeholders and vendors, and holding an advanced understanding of web fundamentals, this person will be hands-on producing some of our most complex web pages, experiments, and personalization on our most visible pages - while also leading a team of web developers/producers and championing best practices as new capabilities roll out. This position is a people manager role reporting to the Director, Program & Operations. Responsibility Perform hands-on content entry and web production across Docusign’s 17+ regions Own end-to-end web production across Docusign.com — building, publishing, and QA-ing pages in our CMS with accuracy and speed Orchestrate web experiences that reinforce our differentiation, create value, and scale globally to grow our non-self-serve customer base Partner with demand generation, product marketing, and design to launch campaign landing pages, event hubs, and content experiences that convert Manage CMS migration, website redesign, and digital experience translation/localization operations Use AI tools — generative content assistants, personalization engines, and intelligent A/B testing platforms — to accelerate production and deliver tailored experiences at scale Work with multiple stakeholders and agencies globally on high-impact projects Participate routinely in strategy development in the assigned function Own the execution of the global web marketing strategy and roadmap, ensuring alignment with senior leadership and driving key initiatives to completion Review and update web content daily Prioritize and execute multiple competing projects, ensuring consistency with brand strategy and business objectives Assist in triaging all new tasks for the website operations backlog, working with stakeholders to gather missing information and requirements when needed Manage the web production backlog: triage incoming requests, set clear timelines, and keep stakeholders informed and unblocked Scope and deploy projects together with the Product and Program Owner, and produce documentation to deliver fully defined tasks to the development team Understand localization best practices and translation workflow tooling Work with the production team to answer CMS troubleshooting questions and serve as the first line of defense for review before sharing with stakeholders Lead a team of Web Producers/Developers and prioritize work based on the constantly changing needs of the business Plan and lead meetings with cross-functional teams Update and maintain WebOps process documentation Deliver projects on time, ensuring business requirements and web standards are met Lead experimentation and A/B testing efforts to test and validate hypotheses, ensuring continuous optimization of the website Build scalable processes and workflows that enable rapid execution and cross-functional alignment Optimize existing processes for scalability, identify opportunities for improvement, and serve as a key Web stakeholder for marketing web technologies being implemented or enhanced Monitor and report on web performance — traffic, engagement, conversion rates, and page health — turning data into decisions and sharing insights across the marketing org Execute SEO best practices across on-page optimization, metadata, structured data, and internal linking to drive organic visibility and pipeline impact Uphold web governance standards across accessibility (WCAG), brand consistency, link integrity, and redirect management Stay current on AI tooling for marketing, CMS capabilities, and web trends, bringing recommendations that sharpen Docusign’s digital presence Write and maintain consistent documentation; reserve time to keep Confluence up to date Maintain a deep understanding of Contentful’s content model and information architecture, collaborating with engineering to ensure all new and updated modules meet internal WebOps requirements for scalability and velocity Lead and support a team of web developers/producers Advocate for the team’s needs, protect their time, prioritize their queue, remove blockers, and create an environment where developers can do their best work Bring operational maturity and strong prioritization discipline to help the team balance speed, quality, maintainability, and business impact

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