Own the EMEA marketing strategy. Develop and execute an ambitious regional marketing plan that builds Yotpo’s presence, engages priority audiences, and drives qualified pipeline across key EMEA markets.
Create events people genuinely want to attend. Lead Yotpo-hosted events, executive dinners, roundtables, customer gatherings, trade shows, and industry conferences- from concept and audience strategy through promotion, execution, and follow-up. You’ll turn every event into an experience that creates conversation, builds relationships, and drives measurable business impact.
Make partnerships a growth engine. Work closely with strategic technology partners, agencies, platforms, and ecosystem leaders to create joint campaigns, co-hosted events, content, webinars, and other high-impact activations. Build programs that expand our reach, deepen relationships, and generate shared pipeline.
Drive integrated demand-generation campaigns. Build full-funnel programs that connect digital campaigns, content, events, partners, and Sales activation—from top-of-funnel awareness through conversion and pipeline creation.
Own execution from big idea to business result. Manage campaigns and programs from brief through launch, follow-up, and analysis. Keep stakeholders aligned, remove roadblocks, and make sure great ideas actually make it into market—on time, on brand, and with real impact.
Measure what matters. Track and optimize program performance across registrations, attendance, engagement, MQLs, opportunities, pipeline, ACV, and ROI. Use data to improve the work while leaving room for smart creative bets.
Become a trusted market expert. Build a deep understanding of Yotpo’s products, customers, competitors, buyer personas, partners, and regional market dynamics. Use that knowledge to spot opportunities and sharpen our positioning.