Product Vision & Strategy
● Define and execute a clear and innovative product vision and roadmap that elevates the TV OS product suite and audience management/media planning tools.
● Translate business and customer needs into high-impact product initiatives that drive measurable outcomes.
● Define and execute new product features to unlock additional revenue or gain efficiency in end to end campaign management.
Cross-Functional Leadership
● Partner with Sales and Account Management leadership to identify opportunities to increase revenue and improve customer experience and efficiency when using our internal platforms.
● Collaborate with Engineering, Sales, Marketing, and Operations to deliver key product goals. Participate in strategy sessions, product planning, prioritization calls and lead sprint calls and go to market trainings.
● Collaborate with UI/UX teams to enhance user experience and ensure product usability, delivering carefully thought-out user flows.
● Work with internal teams to gather feedback, understand challenges, and define the product direction for all internal projects
● Act as the main point of contact between business and technical teams to ensure alignment and drive products forward
● Communicate roadmap updates, feature rollouts, and performance insights across internal stakeholders, organize training and release sessions
Product Execution & Delivery Excellence
● Drive end-to-end product lifecycle - from planning through successful launch and adoption.
● Ensure product releases meet performance goals, scalability standards, and user satisfaction metrics. Monitor usage of the tools and platforms on an ongoing basis to identify usage patterns and opportunities for improvement
● Manage integrations across DSP, reporting systems, and finance/billing tools to ensure seamless workflows during the end to end management of media campaigns.