Distribution Strategy Development:
• Develop and implement distribution strategies to optimize the distribution network.
• Identify and evaluate potential distributors to expand the network.
• Monitor market trends and adjust strategies to ensure competitiveness.
• Build and maintain strong relationships with distributors.
• Act as the primary point of contact for distributors, addressing their needs and concerns.
• Conduct regular meetings and business reviews with distributors.
• Develop relationships with existing hospitals, labs, and customers
• Prospect and develop relationships with prospective customers and/or users of Penumbra products, converting them to Penumbra customers
• Secure and/or renew existing orders by coordinating product availability, delivery dates, and inventory levels
• Maintain open communication lines with current and prospective customers on programs, promotions, and pricing trends
• Increase account penetration with orders for new and existing line of products and services
• Develop relationships with physicians, lab staff, lab supervisors, and purchasing personnel
• Set distribution targets and monitor the performance of distributors.
• Analyze sales and distribution data to identify areas for improvement.
• Implement corrective actions to address performance issues.
• Ensure efficient and cost-effective distribution operations.
• Optimize inventory management and logistics processes.
• Coordinate with internal teams to ensure seamless distribution activities.
• Support the sales team in achieving sales targets through effective distribution.
• Provide training and support to distributors to enhance their sales capabilities.
• Collaborate with marketing teams to develop promotional strategies for distributors.
• Prepare regular reports on distribution performance and market trends.
• Conduct market analysis to identify opportunities for growth.
• Provide insights and recommendations to senior management.
Professional Development:
• Keep current on Penumbra new products or services being offered and give feedback to the corporate office on market receptivity, concerns or issues learned from the customers
• Maintain an ongoing knowledge of competitive product innovations, sales promotions, catalogs and advertising for personal sales effectiveness and corporate market intelligence
• Attend industry trade shows as assigned, responsible for show follow up, including a summary report to sales and marketing management, turning in orders, communicating problems for internal follow up, getting leads and sending appropriate follow-up correspondence