Strategic Scope & Execution
Unlocking our next phase of growth demands blending technical domain authority with a relentless experimentation culture. You and your team will steer full-funnel organic strategy—driving site architecture innovation, enterprise-grade structured data, and dominant share-of-voice in zero-click environments. Concurrently, you will oversee an always-on CRO framework, systematically refining high-intent conversion pathways to maximize patient acquisition and downstream clinical outcomes.
Because organic growth at this level relies heavily on platform performance, you will act as a peer and strategic co-owner alongside Engineering, Product, and Design (EPD) leaders to identify technical investments that improve discoverability, site performance, and conversion, influencing shared roadmap priorities while respecting clear ownership boundaries… You will also orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams—ensuring all growth mechanisms are technically robust, clinically authoritative, and fully compliant with HIPAA, WCAG, and healthcare regulatory standards.
Leadership & Commercial Accountability
As an enterprise growth leader, you will build, mentor, and scale a high-performing organic growth organization alongside an elite agency network, recruiting, developing, and retaining exceptional talent while fostering a culture of experimentation, accountability, and continuous learning. You hold direct P&L accountability for growth forecasting, capital allocation, and ROI—rigorously tracking metrics from AI answer-engine market share down to CAC, LTV, and net revenue contribution. Ultimately, you will distill complex performance data into compelling executive narratives that shape C-suite decision-making and influence company-wide investments in content, product, and brand.