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WPP

Senior Business Analyst – Global CRM Transformation

LocationUnited Kingdom, London
Work modehybrid
Typefull-time
DepartmentTechnology & Innovation
Company size10,000+ people
First seen2mo ago
Last seen8h ago
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world’s most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com.
Why we’re hiring:
WPP is driving one of the largest transformations in the marketing and advertising industry. Under the leadership of our Global CIO, we are uniting 2,500+ technology professionals into a single global function – powering the future of our agencies and clients. As part of this, we are delivering a global CRM transformation, consolidating multiple legacy platforms into a single Microsoft Dynamics–based solution. This programme will simplify our tech landscape, enhance client visibility, and enable consistent, data-driven ways of working worldwide.
We’re looking for a Senior Business Analyst to play a pivotal role in shaping and delivering this transformation. You will lead discovery, define requirements, and ensure business needs are translated into high-quality solutions.
Working at the intersection of business, design, and technology, you’ll partner closely with functional, change, and delivery teams to:
•
Drive clear, structured discovery and analysis
•
Enable strong, globally aligned functional design
•
Support the move from local solutions to standardised global processes
•
Ensure traceability from business outcomes to delivery
This is a high-impact role, central to reducing complexity, driving adoption, and delivering real business value across WPP.
What you’ll be doing:
•
Lead end-to-end discovery across markets, agencies, and functions to understand current processes, systems, pain points, and opportunities
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Elicit, analyse, and document business requirements, use cases, and user stories aligned to the global CRM vision
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Support the design of future-state global CRM processes in partnership with the CRM Functional Lead and Design Authority
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Evaluate market, agency, and client-specific needs, distinguishing core global requirements from local configuration
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Ensure clear traceability between business requirements, functional design, and delivered outcomes
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Collaborate with technology teams and system integrators to clarify requirements and support delivery
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Contribute to prioritisation, release planning, and trade-off decisions through evidence-based analysis
•
Support change and adoption by creating clear, user-friendly documentation and workflows
•
Proactively identify risks, dependencies, and impacts related to scope, processes, and data
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Support the definition of CRM data structures, standards, and governance
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Ensure alignment between process design, data models, and reporting requirements
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Drive improvements in data quality, consistency, and usage across CRM
What you’ll need:
•
Proven experience as a Senior Business Analyst on large scale, global technology or platform transformation programmes
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Strong discovery and analysis capability in complex, decentralised or multi business organisations
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Experience working on CRM, ERP, or enterprise SaaS implementations (Microsoft Dynamics experience beneficial but not essential)
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Demonstrated ability to translate ambiguous business needs into clear, structured requirements
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Strong stakeholder engagement skills, with the ability to work effectively with senior business leaders, product owners, and technical teams
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Comfortable operating across both strategic discovery and detailed delivery phases
Who you are:
You’re open:** We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.
You’re optimistic:** We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.
You’re extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.
What we’ll give you:
Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.
Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.
Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?
#LI-Hybrid
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.
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