**Marketing Automation Execution:**Build, test, deploy email campaigns, advanced nurture sequences, and complex automation workflows in Marketo.
Manage and optimize web forms, Marketo landing pages, lead segmentation.
Monitor campaign performance and deliver actionable insights to marketing and sales teams (what’s working well, less well).
**Data & System Management:**Own the architecture, governance, and optimization of the Marketo instance.
Maintain and improve data hygiene between Marketo and Salesforce ensuring seamless marketing-to-sales handoff.
Enforce best practices for database management, GDPR compliance, and campaign tracking.
Design,implement and manage advanced lead scoring models, and lifecycle workflows.
Administer and maintain Marketo instance, including user roles, field management, webhooks, APIs and other integrations.
**Collaboration and Enablement:**Own and maintain inbound ticketing system in partnership with the demand generation team to execute campaigns & system developments.
Work closely with marketing analytics and sales operations to ensure MQLs are properly routed, scored, and followed up.
Provide training and documentation for all builds and best practices.
We want to set up our marketing team with as much autonomy as possible.
Process Optimization & Leadership: Proactively audit complex and manual campaign execution workflows to simplify steps, automate decision points, and reduce the average campaign build cycle time.