• 10-20+ years in CPG, including at least one leadership role with full P&L ownership.
• A track record of scaling a consumer brand past $100M, ideally beyond $200M, or through an exit event
• Experience operating across DTC, Amazon, and Retail at the same time, with a strong command of omnichannel dynamics
• Experience growing and managing the Retails Sales channel from infancy.
• Experience leading or supporting fundraising, board meetings, and investor relationships, with the credibility to earn the trust of investors, advisers, and strategic partners
• Deep general management skills across operations, finance, commercialization, and go to market, paired with strong financial literacy: contribution margin, working capital, S&OP, cost structure, trade spend, and EBITDA drivers
• Highly commercial and data driven, who elevates teams, holds high standards, and leads with low entitlement and high accountability
• Working knowledge of the advertising, product safety, and retail compliance expectations relevant to a consumer products business
• A build to exit mindset, genuine comfort with fast moving environments, and the judgment to challenge Growth, Marketing, and Finance with the right questions rather than micromanage