Project Summary: PSY LIVING (codename)
“This is not a conventional furniture or lifestyle brand. We’re a next-generation product and storytelling company with the aim to make the world much more fun” – Jannik Wambsganss, CEO
We develop a new brand universe to reinvent the “home experience” with unique design and advanced technology at a luxury price point. Our otherworldly furniture designs provide daily inspiration at home while robotics-adjacent technology unlocks a whole new world of experiences.
Through immersive storytelling and innovative branding strategies, we build a universe that feels optimistic and free of limiting beliefs. We want people to wake up in the morning and look forward to an exciting new day where infinity is in the palm of their hands. This message is encoded into every single one of our products.
Our products are made in Japan as much as possible and sold direct-to-consumer online and at our Tokyo flagship store, with one in New York opening soon after. Our vision is to operate a world-class manufacturing floor in central Tokyo with an adjacent store and cafe lounge from where guests can overlook production. We hope to energize visitors by letting them participate in our process of making things.
Orion Facey, our Head of Design, has achieved notable creative output in the fashion, art, and industrial design world. Together with Jannik Wambsganss, our CEO and Lead Investor, they form a determined and effective team with the mission to find the best designers, engineers, and marketers, and to create a new class of products together.