What You’ll Work On
• Administer and manage content governance and intake processes within the Digital Asset Management (DAM) system.
• Develop, maintain, and optimize asset collections and search frameworks to improve asset accessibility, consistency, and utilization.
• Evaluate marketing content requirements and determine appropriate supporting assets to ensure alignment with campaign objectives, brand standards, and business needs.
• Review and assess marketing content for alignment with global messaging strategies, brand guidelines, and applicable compliance requirements.
• Design, develop, and document marketing systems workflows and operational processes that improve efficiency, scalability, and effectiveness across Marketing and Creative functions.
• Collaborate with Marketing, Creative, and IT stakeholders to identify business requirements and implement system enhancements and process improvements.
• Evaluate, recommend, implement, and oversee technology solutions that support creative production, asset management, workflow optimization, and operational objectives.
• Conduct audits of marketing systems, digital assets, and workflow processes; identify risks, compliance gaps, and opportunities for improvement and implementing corrective actions as appropriate.
• Develop and deliver training programs, best practices, and user adoption strategies related to Marketing Operations and Creative Workflow systems.
• Analyze system utilization, asset performance, and operational metrics; prepare reports and provide recommendations to Marketing Operations and Creative leadership to support business decisions.
• Identify operational challenges and opportunities for process improvement; develop and implement solutions that enhance cross-functional collaboration, efficiency, and organizational effectiveness.
• Serve as a subject matter expert on Digital Asset Management, marketing technologies, and creative workflow processes, providing guidance and recommendations to stakeholders across the organization.
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned