Hey 👋 Kyle here. I run product and growth at Conversion, and I’m hiring the person who owns content.
Some honesty about the audience first. We sell to marketers. They build campaigns for a living, they know every play in the book, and they can clock a keyword-stuffed blog post in about four seconds. Their feed is already full of slop. MOps directors and the managers under them are one of the most underserved audiences in B2B. Nobody writes for them. Nobody invites them to anything. The few companies that treat them like the smartest people in the building get remembered for it.
So the job is to make us the thing this audience reads on purpose. That means the category story (why every MOps team is sitting on a platform they resent, and why migrating stopped being terrifying), thought leadership under our founders’ names and under yours, webinars and partner programming that put us in the rooms our buyers already live in, and the search surface, both Google and the AI answers quietly eating it.
One thing about how I evaluate this work, because it shapes who’s happy here. Our sale runs three to six months and the average buyer group touches us around 55 times before anything closes. No single piece of content gets clean credit for a deal. You get judged on how well you run the channel against its ceiling, not on whether the channel pops in a given quarter. I’ll take conviction, taste, and volume over someone waiting for a dashboard to tell them what to write next.
You’ll work with me directly and our founders on POV and voice. You’ll have material to work with: a product that wins better than 9 out of 10 head-to-head bake-offs, customers who will go on record, and an incumbent set that has been coasting for a decade.
This role is in-person 5 days/week in San Francisco.