We’re hiring a Founding Product Marketing Lead to build and own Terminal’s marketing function from the ground up. This is for a senior, highly accomplished marketer who has already done the work at scale across multiple companies and marketing functions and now wants something different: to leave behind big teams, layers, and stakeholder management, and build marketing the right way, from first principles, with direct ownership and outsized impact on the company’s trajectory.
The leverage model is new. Rather than hiring and managing a large team of specialists, you’ll orchestrate a roster of AI agents that play those specialized roles: content, demand generation, design, research, social, directing them with the strategy, taste, and editorial judgment that only a seasoned operator brings. You are the strategist and the conductor; AI does the legwork of an entire team, at a pace and breadth a traditional team can’t match. Human hires come later and selectively, as force multipliers, not as headcount to manage.
You’ll market a deeply technical product, a data and API platform, to a sophisticated technical audience, moving fluidly between high-level category strategy and hands-on execution: you can set the narrative and also write the post, build the deck, and ship the page yourself. Terminal already has product-market fit and an established position; your job is to evolve and amplify it, not invent it.
As Terminal’s first dedicated marketing hire, you’ll work directly with the founders, own the function end-to-end, and have a clear path to grow into the leader who scales it. You report to the Chief Operating Officer (COO).